Page Elements

In terms of search engine optimisation, your home page is stronger than your sub-pages, so provide plenty of descriptive text. We recommend a minimum of 200 words as it is easier to include your keyword phrases, maintain your marketing message whilst providing more content for the search engine spider robots.

If it is easy to read and navigate, it will be easy to find after search engine optimisation and submission. Try to be consistent in your layout and design and include plenty of relevant content about your product or service. It should be fast to load into a browser, less than 2 seconds is considered excellent.

Keep your content up to date and avoid annoying visitor/spider distractions such as pop-ups or pop-downs. Make sure your content is up to date and remove, this page is Best Viewed with, references. Include your street address and phone number to create trust and establish credibility.

This is an essential requirement to be accepted by Yahoo! If you collect data from your visitors, include a Privacy Policy Statement to reassure visitors you will not be circulating their private details.

Treat your email enquiries like precious gems and answer them promptly. If your pages contain text content that is relevant and specific they will achieve a high search engine ranking and deliver a lot more visitors. Use design components that are compatible with search engine spiders.

Begin every page with a header <H> and an introduction that explains what is covered below. Keyword prominence is as important with content as it is in your Title or meta tags, so put your most important content first. A good rule of thumb is that spiders will heavily weigh the first 25-30 words.

Some spiders may assign more weight to the end of a page. Consider a summary that includes your keywords. For quality assurance of our source code, we use and recommend WSC for markup validation of your HTML or XHTML documents. This link will open in a new window, leaving the tutorial open in this browser window for you to return to later.

If you want to attract relevant traffic and quality link partners to your site, you should put in efforts to make your site design and copy are professionally presented. Websites with lots of relevant, unique, keyword rich content, perform better at all search engine with prominent rankings.

Cascading Style Scripts (CSS)
CSS is simply a means to separate your formatting from your content. This allows you to make site-wide changes to the look of your pages, by changing just one file.

By using CSS you take complete control of the text on this page, even create mouse over effects on the navigation links. Many sites are now built using div tags and css eliminating the need for table tags

From an optimisation perspective, style sheets enable you to reduce the overall file size on a page. Additionally, style sheets allow us to custom define the properties of individual HTML tags.

For quality assurance of our CSS style scripts, we use and recommend WSC for validation of your CSS style scripts. This link will open in a new window, leaving the tutorial open in this browser window for you to return to later.

Search engine optimisation tutorial - websites built using tables