Selecting Keywords in your Niche Market

The process of selecting keywords should begin with an evaluation of what your site and the specific page is about. Remember, you want to define the site and page - not define your most hoped for audience. If you ask most people what your site is about, they will probably give you a one or two word answer.

You are more likely to be found in the top 20 if you position keywords next to each other to form phrases. This is known as keyword proximity. Sites with the word(s) in the exact order as searched for tend to pull before sites that just contain the words.

What Are Filter Words?

Some search engines filter out extremely common words in order to save space or to speed up searches. These are also known as "stop words” because it won’t stop to look for them. Examples include words like "a, the, and, or." These are ignored to save disc space on the search engine server.

If you own a brand new web site which has little to no credibility with any of the major search engines or directories, consider less competitive keywords/keyword phrases for your initial marketing campaign.

Are YOU spending your marketing budget on visitors or BUYERS? Watch our Keyword Research, Niche Market SEO Competitor Analysis video example and discover

~ how large and diverse your niche market is online
~ how competitive your major keywords are in your niche market
~ an competitive analysis of your major competitors
~ a budget estimate to equal/better their search engine rankings
~ a product profitability analysis of your niche market

Order your FREE Keyword Research, Niche Market SEO Competitor Analysis now by contacting us on Melbourne 03 9300 1694 or simply send your URL to sales@websight.net.au

Location of Keyword Phrases

Search engines determine the relevancy of your page/site based on several factors, one of the most important factors are the use of keywords/keyword phrases, relevant to the page content. Things to consider are the keyword density, where the keywords appear, how they are used, and where they are positioned.

Sites can be penalised for excessive keyword repetition. Aim for a fair and reasonable keyword arrangement. Let's consider some places where keywords could possibly be placed:

URL (address)	ALT tags
Site Title	Comments
Keyword meta	No Frames Tag
Description meta	Graphic File Names
Body Content	Bold Text & Links
Headers <H1-H4>	Named Anchors

Do the spiders read a keyword every time you put one in one of these places? No one really knows other than the search engines. When you discover what keywords to use, use them sparingly and in a natural way and you'll have nothing to be concerned about.

The Google Keyword Suggestion Tool is a free service for keyword research. This page will open in a new window, leaving the tutorial open in this browser window for you to return to later. Watch our video and learn how to use the Google Keyword Suggestion Tool.