Internet Marketing Guide

Welcome to our collection of Internet Marketing terms and abbreviations.

Gateway Page - See Doorway page.

Google Bot - is the crawler or spider program that index pages for Google.

Header Tag - is an HTML tag which is commonly used for page headers.

Hidden Text - is text which is invisible to the human eye because it is the same color as the background.

Hit - is an instance of a graphic or file being loaded on a web page.

HTML - is the acronym for Hyper Text Markup Language, is the basic language used to format web pages.

HTML Link - is a hyperlink from one page to another.

IBL - is the acronym for any Inbound link on another page that points to the subject page.

Inbound Link - is a link from an external website to your website.

In Site Optimisation - refers to the search engine optimisation of your web site to improve the relevancy/ranking of your page content under your targeted keywords.

IP Address - is a unique number which identifies a computer or system.

IP Spoofing - is the illegal process of faking an IP address.

JavaScript - is an an embedded client side scripting language which is invisible to the visitor.

Keyword - A single word used to help identify the theme of your website.

Keyword Buying - are PPC (pay per click) text advertising links in Google, including Sponsored Links, and other PPC text based ads that appear under searches for your targeted keywords.

Keyword phrase or Key phrase - Keywords are single words which are used in search engine queries and keyword phrases are multi-word phrases used in queries.

Keyword Density - is the percentage density of a given keyword or phrase. e.g. 5 instances of a keyword in 100 words of page text, equals a 5% keyword density.

Keyword Strategy - The main task of search engine optimisation is establishing the busiest set of relevant keyword phrases that are applicable to your web site, including visible text content and your invisible source code.

Keyword Stuffing - Keyword stuffing refers to the practice of adding unnecessary keywords to a web page to confuse search engines, which may or may not be visible to human visitors.