Internet Marketing Guide

Welcome to our collection of Internet Marketing terms and abbreviations.

Link Farm - A link farm is a group of separate, highly interlinked websites, which manipulate link popularity or PageRank with the goal of improving rankings. Link farms should be avoided during a link garnering campaign.

Link Popularity - is the number and the quality of inbound links to a particular page. Search engines use this data to help determine where your web page will rank in the search results.

Meta Search - is a search engine that searches multiple databases and combine the results into one page.

Meta Tags - is a tag used in the source code to provide content and information to spider robots.

Mirror - In SEO jargon, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/keyphrases. Using mirrors is a violation of the Terms Of Service of most search engines.

Offsite Optimisation - The method of increasing a web site's rankings by influencing its relationships with other website, primarily links found on other web sites to the target web site.

Open Directory Project or ODP - A large directory of websites run by volunteers. Their database is used by many websites across the internet.

Optimization - Fine tuning a website or webpage with the ultimate goal being to acheive higher rankings in all or a specific search engine's results.

Outbound Link - Linking from your website to another website.

Page View - is the number of times a page was loaded and is used as a more accurate measure of site statistics rather than server hits which register every time a graphic from the same page is loaded.

Pop-up - is the opening of a new window above the previous window.

Pop-under - is a pop-up that loads under a page so that it is only viewable when the current page is closed.

PFI - is the acronym for Pay For Inclusion. Overture's (Yahoo owned)'s Site match offers a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search.

Portal - is the title used to describe websites that offer significant content on a given subject or they are popular content driven sites (like Yahoo or MSN) that people use as their homepage.

PPC - is the acronym for Pay Per Click which is a search marketing program where advertisers pay only for the traffic generated by their ads, such as Google Adwords.

PR - is the acronym for PageRank which is Google's tool for measuring link popularity of web pages. Google offers a PR viewer on their Toolbar and you can also check inbound or backward links. It also has a pop-up blocker.

Query - is the search phrase entered into the search engine's search box, to find relevent information relating to the keywords searched for.