Internet Marketing Guide

Welcome to our collection of Internet Marketing terms and abbreviations.

Reciprocal Link - is where two sites exchange links by placing a link to each other on each site.

Redirect - is a spam tactic used to send a visitor to a different page to the one found in the search results, where the webmaster stands to make money from the page you have been redirected to.

Referrer - is the page or URL from which a visitor has come from to arrive in your site. Most stats packages will indicate if a visitor came directly from a search engine, and the query used to find the page, making it easy to see which keywords are bringing visitors.

Refresh Tag - is a tag used in the source code which determines when and to what page the refresh tag will take you to. It is a simple redirect normally used to take visitors to a page that has been moved since it was indexed. If the refresh is less than 10 seconds it becomes spam.

Robot - is the generic name given to a spider/spyder/crawler program that travels the web collecting data from websites.

Robots.txt - Robots.txt is a file which provides specific directions and determines the parts of a website a spider robot may visit.

Scum ware - Scum ware is a generic/catch-all label that applies to software that Installs itself secretly, dishonestly or without consent, does not allow for easy uninstall / removal, monitors or tracks users actions without the users awareness or consent (aka spy ware) and alters the behavior/default options of other programs without the users consent or awareness (aka thief ware).

Search Engine - A web site that keeps an up to date record of web sites on the Internet within its own database which can then be searched user's search query and importance placed on the site by the search engine.

Search Engine Marketing - A service offered by specialized internet marketing companies which includes increasing visitor traffic, via search engine optimisation, PPC marketing, and monitoring of ROI. Also known as Search Marketing.

SEM - is the acronym for Search Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC or CPC).

Search Engine Optimisation - Also known as web site optimisation or search engine optimization in the US, this is a generic term relating to search engine specialists that assist web site owners to improve rankings and as a result, visitor numbers which equate to more sales in a given period.

SEO - is the acronym for Search Engine Optimization.

Search Engine Placement - A generic term used to describe a search engine position or ranking of a given keyword or keyword phrase in the search engines.

Search Engine Positioning - Also a generic term, often used by folks hoping to improve their search engine position under specific keywords in the search engines.

Search Engine Promotion - This is a generic term that describes the services offered by most search engine marketing companies. Search engine promotion is the process of improving rankings, visitor numbers and utilizing search engines to promote brand awareness.

SEO Analysis - is the method of analysis used by search engine optimisation specialists to examine the internal and external components of a website in their current format from which the SEO can then provide scenarios to improve current performance, estimates on costs and projections on the likely outcomes.