WebSight ~ A Melbourne SEO Companies - Glossary of Terms

Welcome to our collection of Internet Marketing terms and abbreviations.

Adwords - is a search marketing program utilizing small textual advertisements on Google and it's partner sites on a CPC (cost per click) basis.

Agent Name Delivery - See CLOAKING.

Algorithm - is the mathematical criteria used by each search engine to determine where a web page will rank in the search results.

Anchor Text - is also known as Link Text, which is the visible text in a hyperlink you click to go to another page or website.

ALT tag or ALT text - is the text that appears when your pointer moves over an image or a graphic and acts as an alternative source of text for the visually impaired.

Article Spinning - is a technique used in writing source code which allows 'article spinning software' to re-create one article into as many as 300-350 separate articles by altering various words, phrases or the paragraph order. Each version's uniqueness is kept above the duplicate content threshold of 25-30%. The articles are then submitted to numerous article directories under the misconception that the back links contained in these duplicates, will count towards a website's authority at Google and elsewhere. Of the 682 now online, many of which we have been monitoring for some time, only 4 have any authority at Google and none of those accept 'spun articles.'

A recent variation on this spam technique, is using so called 'info-blogs' to point links at a bogus article directory to improve the article directories authority. The article directory 'houses' the info sites articles, all of which contain backlinks to a completely different domain, which sells a product. The idea being, so you can propel a blog full of internet marketing 'squeeze sales pages' into a top ranking for a highly prized keyword phrase, which would normally be ignored or ranked poorly by Google in the organic SERPS. Traditionally internet marketers have used Adwords or similar PPC services, however since the introduction of Google's 'quality score' on page content, 99% of squeeze pages failed, forcing some internet marketers to become even more unscrupulous in their efforts to expand their opt-in lists for future up/down sells.

Back Links - Are also referred to as inbound links or IBL and represent the number of web pages found in a specific search engine or across the Internet that contain a link to a specific page.

B2B - is the acronym for Business to business.

B2C - is the acronym for Business to consumer.

Bandwidth - is the amount of data transferred from one server to another, be it uploading data to the server or downloading from it. Most hosting companies set limits on the amount of data transferred, or bandwidth, and how much you pay depends on how much bandwidth you use each month.

Banner Burnout - Also known as banner fatigue, occurs when the the content of the banner is no longer noticed by consumers, or consumers ignore the content of banners altogether.

BBS - is the acronym for Bulletin Board System.

Below the fold - is the content of a web page that is not seen by the visitor unless they scroll down.

Beta - is the testing stage of a commercial software. Beta computer software is generally plagued with bugs and something to avoid if you value your hard-drive.

Blind Link - is a link, which can be either text or a banner, that misleads the visitor.

Blind Traffic - Low quality visitors generated by misleading banners or spam which rarely convert to a sale.

Blog - Online journal of a website owner. The term BLOG comes from web log.

Bot -is an abbreviation for robot (also called a spider or spyder). It is a software programs that scan the web, indexing web pages for search engines or harvesting e-mail addresses.

BPS - is the acronym for Bits-Per-Second.

Bridge Page - is similar to a "Doorway Page", because it is an entry page into a website designed to target keywords that are usually absent from the home page or internal content.

Button - A small graphic shaped like a button that is hyper linked and usually have text embedded in them. When you click the button you are taken to the relevant page.

Are YOU spending your marketing budget on visitors or BUYERS? Watch our Keyword Research, Niche Market SEO Competitor Analysis video ONLY if full keyword discovery of your online market, uncovering niche markets for your products' PLUS an in depth analysis of the competitors and maximize the ROI on your marketing budget is something you believe would give you a massive edge. Your FREE report provides an overview of

• ~ how large and diverse your niche market is online
• ~ how competitive your major keywords are in your niche market
• ~ an competitive analysis of your major competitors
• ~ a budget estimate to equal/better their search engine rankings
• ~ a product profitability analysis of your niche market online

Order your Keyword Research, Niche Market SEO Competitor Analysis now by contacting us on Melbourne 03 9300 1694 or simply send your URL to sales@websight.net.au